South African marketing cases for decision makers /
Pitt, Leyland F.
South African marketing cases for decision makers / Leyland Pitt, Deon Nel. - 3rd ed. - Lansdowne : Juta, 2001. - viii, 368 p. : ill. ; 25 cm.
Includes bibliographical references (p. 178-179).
0702155527
2004448221
Marketing--South Africa--Case studies.
Marketing--South Africa.
HF5415
658.800968
South African marketing cases for decision makers / Leyland Pitt, Deon Nel. - 3rd ed. - Lansdowne : Juta, 2001. - viii, 368 p. : ill. ; 25 cm.
Includes bibliographical references (p. 178-179).
0702155527
2004448221
Marketing--South Africa--Case studies.
Marketing--South Africa.
HF5415
658.800968