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Marketing management and strategy

Kotler Philip

Marketing management and strategy - New Jersey Prentice Hall, 1988

Cover title: Marketing management & strategy.

Includes bibliographical references and indexes.

ISBN: 0130653500

LCCN: 93030670

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .D753 1994

Dewey Class. No.: 658.8

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