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The principles and practice of direct marketing /

S. Malimbiza

The principles and practice of direct marketing / Module MKT301 - Harare Zimbabwe ZOU 2004 - xvii, 247 p. diagrs. 22 cm.

Includes index.

Bibliography : p. 241-242.

LCCN: 34014957

Subjects--Topical Terms:
Marketing.
Selling.

LC Class. No.: HF5415 / .S47

Dewey Class. No.: 658.8

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