Advertising and promotion : an integrated marketing communications perspective /

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. - 10e. - xxxiv, 842 pages : color illustrations ; 29 cm

Includes bibliographical references (pages 280-810) and indexes.

9780078028977 (alk. paper) 0078028973 (alk. paper)

2013041596


Advertising.
Sales promotion.
Communication in marketing.

HF5823 / .B387 2015

659.1

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