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Theories of mass communication /

DeFleur, Melvin L. 1923-

Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach. - 5th ed. - New York : Longman, c1989. - xiv, 368 p. : ill. ; 23 cm.

Includes bibliographies and index.

ISBN: 0582998700 (pbk.) 080130007X (hard)

LCCN: 88009245

Subjects--Topical Terms:
Mass media--Social aspects--History.
Mass media--Social aspects--History.--United States

LC Class. No.: HM258 / .D35 1989

Dewey Class. No.: 302.2/34

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