The principles and practice of direct marketing / (Record no. 2683)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00753cam a22002771 4500 |
| 001 - CONTROL NUMBER | |
| control field | 8292897 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240404090208.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 770706s1933 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 34014957 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)3095869 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | rcu |
| Modifying agency | FTaSU |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | premarc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S47 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | S. Malimbiza |
| 245 14 - TITLE STATEMENT | |
| Title | The principles and practice of direct marketing / |
| Statement of responsibility, etc. | Module MKT301 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Harare Zimbabwe |
| Name of publisher, distributor, etc. | ZOU |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 247 p. |
| Other physical details | diagrs. |
| Dimensions | 22 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography : p. 241-242. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Selling. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | oclcrpl |
| d | u |
| e | ncip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | RCU Main Campus | RCU Main Campus | 04/04/2024 | HF5415.S 47 | RCU17653L | 04/04/2024 | 1 | 04/04/2024 | books | |||||
| Library of Congress Classification | RCU Main Campus | RCU Main Campus | 04/04/2024 | HF5415.S 47 | RCU17646L | 04/04/2024 | 2 | 04/04/2024 | books | |||||
| Library of Congress Classification | RCU Main Campus | RCU Main Campus | 04/04/2024 | HF5415.S 47 | RCU17673L | 04/04/2024 | 3 | 04/04/2024 | books | |||||
| Library of Congress Classification | RCU Main Campus | RCU Main Campus | 04/04/2024 | HF5415.S 47 | RCU17664L | 04/04/2024 | 4 | 04/04/2024 | books | |||||
| Library of Congress Classification | RCU Main Campus | RCU Main Campus | 04/04/2024 | HF5415.S 47 | RCU17650L | 04/04/2024 | 5 | 04/04/2024 | books |