MARC details
| 000 -LEADER |
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| fixed length control field |
03388cam a2200457 i 4500 |
| 001 - CONTROL NUMBER |
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| control field |
23033233 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240503095921.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230324s2023 txu ob 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021387746 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781951693886 |
| Qualifying information |
(digital) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781711471518 |
| Qualifying information |
(hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781711471525 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23/eng/20230328 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
malimbiza |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Principles and practice of direct marketing / |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
harare |
| Name of producer, publisher, distributor, manufacturer |
zou |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 Marketing and Customer Value -- Chapter 2 Strategic Planning in Marketing -- Chapter 3 Consumer Markets and Purchasing Behavior -- Chapter 4 Business Markets and Purchasing Behavior -- Chapter 5 Market Segmentation, Targeting, and Positioning -- Chapter 6 Marketing Research and Market Intelligence -- Chapter 7 Marketing in a Global Environment -- Chapter 8 Marketing in a Diverse Marketplace -- Chapter 9 Products: Consumer Offerings -- Chapter 10 Maintaining a Competitive Edge with New Offerings -- Chapter 11 Services: The Intangible Product -- Chapter 12 Pricing Products and Services -- Chapter 13 Integrated Marketing Communications -- Chapter 14 The Promotion Mix: Advertising and Public Relations -- Chapter 15 The Promotion Mix: Personal Selling and Sales -- Chapter 16 Direct, Online, Social Media, and Mobile Marketing -- Chapter 17 Distribution: Delivering Customer Value -- Chapter 18 Retailing and Wholesaling -- Chapter 19 Sustainable Marketing: The New Paradigm. |
| 506 ## - RESTRICTIONS ON ACCESS NOTE |
|---|
| Standardized terminology for access restriction |
Unrestricted online access |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Principles of Marketing is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage."--OpenStax. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE |
|---|
| Terms governing use and reproduction |
Creative Commons Attribution 4.0 International |
| Uniform Resource Identifier |
<a href="https://creativecommons.org/licenses/by/4.0/legalcode">https://creativecommons.org/licenses/by/4.0/legalcode</a> |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Title from OpenStax ; viewed on March 24, 2023 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Textbooks. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Open educational resources. |
| Source of term |
lcgft |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Textbooks. |
| Source of term |
lcgft |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Green, Mark C., |
| Relator term |
author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoffman, Linda M., |
| Relator term |
author. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Path |
gdcebookspublic |
| Electronic name |
2021387746 |
| Uniform Resource Identifier |
<a href="https://hdl.loc.gov/loc.gdc/gdcebookspublic.2021387746">https://hdl.loc.gov/loc.gdc/gdcebookspublic.2021387746</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
books |