Marketing management : (Record no. 2927)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00806cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15496630 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240611113630.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 081024s2006 si a b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2008339685 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131982321 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lcode |
| -- | pcc |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | a------ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M35232 2006 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | an Asian perspective / |
| Statement of responsibility, etc. | Philip Kotler ... [et al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore ; |
| -- | New York : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 830 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes biblioraphical references and indexes. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | origcop |
| d | 3 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | books |
No items available.