Marketing communications management (Record no. 533)

MARC details
000 -LEADER
fixed length control field 00527nam#a2200205ua#4500
001 - CONTROL NUMBER
control field ###86104385#
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191211171910.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150722 1991
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0409107301
040 ## - CATALOGING SOURCE
Transcribing agency RCU
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Koekemoer, L
245 ## - TITLE STATEMENT
Title Marketing communications management
Remainder of title a South African Perspective
Statement of responsibility, etc. Ludi Koekemoer
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Butterworths
Place of publication, distribution, etc. Durban
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent 504p
Dimensions 25cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term communications
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     RCU Main Campus RCU Main Campus 12/11/2019   HF5415.123 15524 12/11/2019 12/11/2019 books

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