Marketing (Record no. 535)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00399nam#a2200157ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | ###86104385# |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150316 1997 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0826454062 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | HF5415.S67 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | D.R Stokes |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Remainder of title | a case study approach |
| Statement of responsibility, etc. | D.R Stokes |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Continuum |
| Place of publication, distribution, etc. | London |
| Date of publication, distribution, etc. | 1997 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 350p |
| Dimensions | 26cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | marketing |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | business marketing |
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