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Media effects / W. James Potter.

By:

Potter, W. James

Material type: Text

TextPublication details: Thousand Oaks, Calif. : SAGE Publications, c2012.Description: xviii, 377 p. : ill. ; 24 cmISBN:

9781412964692 (pbk. : acidfree paper)
1412964695 (pbk. : acidfree paper)

Subject(s):

DDC classification:

302.23 23

LOC classification:

P94 .P68 2012

Contents:

Why study media effects? -- Defining key ideas -- What is a media effect? -- Media influence -- Theories of media effects -- Physiological effects -- Cognitive effects -- Belief effects -- Attitude effects -- Affective effects -- Behavioral effects -- Macro-level effects on the public -- Macro-level effects on institutions -- Macro-level effects on society, culture, and mass media -- Cautions -- Springboard.

Summary: "Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Open shelf	RCU Main Campus	P94 (Browse shelf(Opens below))	1	Available		2003087
Open shelf	RCU Main Campus	P94 (Browse shelf(Opens below))	2	Available		200265

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Includes bibliographical references (p. 327-363) and index.

"Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.

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