Strategic marketing / David W. Cravens.

By: Material type: TextTextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1997.Edition: 5th edDescription: xviii, 670 p. : ill. ; 24 cmISBN:
  • 0256214387
Subject(s): DDC classification:
  • 658.8/02 20
LOC classification:
  • HF5415.135 .C72 1997
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Open shelf Open shelf RCU Main Campus HF5415 (Browse shelf(Opens below)) 1 Available 2024629

Includes bibliographical references and indexes.

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