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Marketing management and strategy / Peter Doyle.

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Material type: Text

TextPublication details: New York : Prentice Hall, 1994.Description: xvii, 410 p. : col. ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
books	RCU Main Campus	HF5415 (Browse shelf(Opens below))	Available		RCU3169

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Previous	HF5415 Behavioural studies for marketing and business	HF5415 Marketing management	HF5415 Marketing management and strategy	HF5415 Marketing management and strategy /	HF5415 The 22 immutable laws of marketing : violate them at your own risk /	HF5415 Marketing /	HF5415 Principles and practice of marketing /	Next

Cover title: Marketing management & strategy.

Includes bibliographical references and indexes.

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