Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : McGraw-Hill/Irwin, c2013.Edition: 11th edDescription: li, 745 p. : col. ill., col. maps ; 29 cmISBN:
  • 9780078028892 (acidfree paper)
  • 0078028892 (acidfree paper)
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415 .M29474 2013
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Holdings
Item type Current library Call number Status Date due Barcode
books Harare Campus HF5415 (Browse shelf(Opens below)) Available 152127

Includes bibliographical references and index.

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