Consumer behavior : buying, having, and being / Michael R. Solomon, Saint Joseph's University.

By: Material type: TextTextPublisher: Boston : Pearson, [2015]Edition: Eleventh EditionDescription: xxii, 582 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781323119532
Subject(s): DDC classification:
  • 658.8/342 23
LOC classification:
  • HF5415.32 .S6 2015
Contents:
Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.
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Holdings
Item type Current library Call number Status Date due Barcode
books Harare Campus HF5415.32 (Browse shelf(Opens below)) Available 152098

Includes bibliographical references and indexes.

Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion.

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