Marketing mistakes and successes / Robert F. Hartley.
Material type:
TextPublication details: Hoboken, NJ : Wiley, c2009.Edition: 11th edDescription: x, 406 p. : ill. ; 23 cmISBN: - 9780470169810 (pbk.)
- 0470169818 (pbk.)
- Marketing mistakes & successes [Cover title]
- 658.800973 22
- HF5415.1 .H37 2009
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| books | Harare Campus | HF5415.1 (Browse shelf(Opens below)) | Available | 151846 |
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| HF5415.S 47 The principles and practice of direct marketing / | HF5415.S 47 The principles and practice of direct marketing / | HF5415.S67 Marketing: A case study approach | HF5415.1 Marketing mistakes and successes / | HF5415.12.A8 Principles of marketing : module MKT102 | HF5415.12.A8 Principles of marketing : module MKT102 | HF5415.12.A8 Principles of marketing : module MKT102 |
"30th anniversary."
Includes bibliographical references and index.
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