Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : McGraw-Hill, [2015]Edition: 10eDescription: xxxiv, 842 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780078028977 (alk. paper)
  • 0078028973 (alk. paper)
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .B387 2015
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
books Harare Campus HF5823 (Browse shelf(Opens below)) 1 Available 152085

Includes bibliographical references (pages 280-810) and indexes.

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