Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach.

By: Contributor(s): Material type: TextTextPublication details: New York : Longman, c1989.Edition: 5th edDescription: xiv, 368 p. : ill. ; 23 cmISBN:
  • 0582998700 (pbk.)
  • 080130007X (hard)
Subject(s): DDC classification:
  • 302.2/34 19
LOC classification:
  • HM258 .D35 1989
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Includes bibliographies and index.

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