Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

By: Contributor(s): Material type: TextTextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN:
  • 9780073380933 (alk. paper)
  • 0073380938 (alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HD9980.5 .Z45 2009
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
books RCU Main Campus HD9980.5 (Browse shelf(Opens below)) 1 Available 20241018
books RCU Main Campus HD9980.5 (Browse shelf(Opens below)) 2 Available 20241276
books RCU Main Campus 658.8 (Browse shelf(Opens below)) 2 Available

Includes bibliographical references and index.

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