Johansson, Johny K. <br/><br/>
Contemporary brand management / 
Johny K. Johansson, Kurt A. Carlson, Georgetown University, McDonough School of Business. 
 - xi, 259 pages ;  illustrations :  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Branding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References. 
<br/><br/><label>ISBN: </label>9781452242873 (pbk.) 
<br/><br/><label>LCCN: </label>2013034507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / .J64 2015 
<br/><br/><label>Dewey Class. No.: </label>658.8/27