TY  - BOOK
AU  - Pitt,Leyland F.
AU  - Nel,Deon
TI  - South African marketing cases for decision makers
SN  - 0702155527
AV  - HF5415 
U1  - 658.800968 21
PY  - 2001///
CY  - Lansdowne
PB  - Juta
KW  - Marketing
KW  - South Africa
KW  - Case studies
N1  - Includes bibliographical references (p. 178-179)
ER  -