Pitt, Leyland F.

South African marketing cases for decision makers / Leyland Pitt, Deon Nel. - 3rd ed. - Lansdowne : Juta, 2001. - viii, 368 p. : ill. ; 25 cm.

Includes bibliographical references (p. 178-179).

0702155527

2004448221


Marketing--South Africa--Case studies.
Marketing--South Africa.

HF5415

658.800968