Pitt, Leyland F.
South African marketing cases for decision makers /
Leyland Pitt, Deon Nel.
- 3rd ed.
- Lansdowne : Juta, 2001.
- viii, 368 p. : ill. ; 25 cm.
Includes bibliographical references (p. 178-179).
0702155527
2004448221
Marketing--South Africa--Case studies.
Marketing--South Africa.
HF5415
658.800968