Aaker, David A. <br/><br/>
Strategic market management / 
David A. Aaker. 
 - 5th ed. 
 - New York :  J. Wiley & Sons,  c1998. 
 - xiv, 330 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471177431 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>98016155  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .A23 1998 
<br/><br/><label>Dewey Class. No.: </label>658.8