Kotler Philip <br/><br/>
Marketing management and strategy  

 - New Jersey   Prentice Hall,  1988 
<br/><br/> Cover title: Marketing management & strategy. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0130653500 
<br/><br/><label>LCCN: </label>93030670  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .D753 1994 
<br/><br/><label>Dewey Class. No.: </label>658.8