S. Malimbiza The principles and practice of direct marketing / Module MKT301 - Harare Zimbabwe ZOU 2004 - xvii, 247 p. diagrs. 22 cm. Includes index. Bibliography : p. 241-242. LCCN: 34014957 Subjects--Topical Terms: Marketing.Selling. LC Class. No.: HF5415 / .S47 Dewey Class. No.: 658.8