TY  - BOOK
AU  - S.Malimbiza
TI  - The principles and practice of direct marketing
AV  - HF5415 .S47
U1  - 658.8 
PY  - 2004///
CY  - Harare Zimbabwe 
PB  - ZOU
KW  - Marketing
KW  - Selling
N1  - Includes index; Bibliography : p. 241-242
ER  -