TY  - BOOK
AU  - Doyle,Peter
TI  - Marketing management and strategy
SN  - 0130653500
AV  - HF5415 .D753 1994
U1  - 658.8 20
PY  - 1994///
CY  - New York
PB  - Prentice Hall
KW  - Marketing
N1  - Cover title: Marketing management & strategy; Includes bibliographical references and indexes
ER  -