Ries, Al. <br/><br/>
The 22 immutable laws of marketing :  violate them at your own risk / 
Al Ries and Jack Trout. 
 - 1st ed. 
 - New York, NY :  HarperBusiness,  c1993. 
 - xii, 143 p. :  ill. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>088730592X :  $20.00 ($26.75 Can.) 
<br/><br/><label>LCCN: </label>92053334  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .R54369 1993 
<br/><br/><label>Dewey Class. No.: </label>658.8