DeFleur, Melvin L.  1923- <br/><br/>
Theories of mass communication / 
Melvin L. DeFleur, Sandra J. Ball-Rokeach. 
 - 5th ed. 
 - New York :  Longman,  c1989. 
 - xiv, 368 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0582998700 (pbk.) 080130007X (hard) 
<br/><br/><label>LCCN: </label>88009245  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects--History.<br/>Mass media--Social aspects--History.--United States
<br/><br/><label>LC Class. No.: </label>HM258  / .D35 1989 
<br/><br/><label>Dewey Class. No.: </label>302.2/34