Marketing research :  a South African approach / 
editors, J.H. Martins, M. Loubser, H. de J. van Wyk. 
 - 1st ed. 
 - Pretoria :  Unisa Press,  c1996. 
 - viii, 615 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0869819410 
<br/><br/><label>LCCN: </label>96167378  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--South Africa.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M35576 1996 
<br/><br/><label>Dewey Class. No.: </label>658.8/3/0968