Tourism   Principles & Practice 
Chris Cooper, John Fletcher, David Gilbert and Stephen Wanhill 
 -  illustrations ;  24 cm 
<br/><br/>Includes bibliographic reference and index. 
<br/><br/> The planning and development of the tourism product /  The creation and delivery of experiential value in hospitatlity /  Plog's model of personality-based psychographic traits in tourism: a review of empirical research /  Coopetition for destination marketing: the scope of forging relationships with competitors /  The residents' attitudes towards incoming tourism in Punta Del Este, Uruguay /  Marketing sustainable tourism: principles and practice /  Enriching cultural experiences from rural tourism: case studies from Japan /  The internet-based marketing of ecotourism: are ecotourists really getting what they want? /  The 'phygital' tourist experience: the use of augmented and virtual reality in destination marketing /  Organizing festivals, events and activities for destination marketing /  The strategic management of events for destination marketing /  The use of smart tourism systems to improve the destination's appeal: A case study from Caserta in Italy /  Mark Anthony Camilleri --  Martina G. Gallarza, Nerea de Diego-Velasco --  Oliver Cruz-Mil�an --  Rauno Rusko --  Jos�e Ram�on Cardona, Daniel �Alvarez Bassi, Maria Dolores S�anchez-Fern�andez --  Danielle Eiseman --  Soniya Billore --  Marta Massi, Alessandro De Nisco --  Larissa Neuburger, Julia Beck, Roman egger --  Antonio Botti, Antonella Monda, Massimiliano Vesci --  Antonella Capriello --  Clara Bassano, Maria Cristina Piertronudo, Paolo Piciocchi. 
<br/><br/><label>ISBN: </label>1787562921 9781787562929 
<br/><br/><label>LCCN: </label>2018275364 
<br/><br/><label>Nat. Bib. No.: </label>GBB8H2136  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>019055379  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Planning.<br/>Tourism--Marketing.<br/>Place marketing.
<br/><br/><label>LC Class. No.: </label>G155.A1  / T6824 2019 
<br/><br/><label>Dewey Class. No.: </label>910.68/8 338.4/791