TY  - BOOK
TI  - Tourism : Principles & Practice
SN  - 1787562921
AV  - G155.A1 T6824 2019
U1  - 910.68/8 23
PY  - 1993///
CY  - Bingley, UK
PB  - Longman Group
KW  - Tourism
KW  - Planning
KW  - Marketing
KW  - Place marketing
N1  - Includes bibliographic reference and index; The planning and development of the tourism product; Mark Anthony Camilleri --; The creation and delivery of experiential value in hospitatlity; Martina G. Gallarza, Nerea de Diego-Velasco --; Plog's model of personality-based psychographic traits in tourism: a review of empirical research; Oliver Cruz-Mil�an --; Coopetition for destination marketing: the scope of forging relationships with competitors; Rauno Rusko --; The residents' attitudes towards incoming tourism in Punta Del Este, Uruguay; Jos�e Ram�on Cardona, Daniel �Alvarez Bassi, Maria Dolores S�anchez-Fern�andez --; Marketing sustainable tourism: principles and practice; Danielle Eiseman --; Enriching cultural experiences from rural tourism: case studies from Japan; Soniya Billore --; The internet-based marketing of ecotourism: are ecotourists really getting what they want?; Marta Massi, Alessandro De Nisco --; The 'phygital' tourist experience: the use of augmented and virtual reality in destination marketing; Larissa Neuburger, Julia Beck, Roman egger --; Organizing festivals, events and activities for destination marketing; Antonio Botti, Antonella Monda, Massimiliano Vesci --; The strategic management of events for destination marketing; Antonella Capriello --; The use of smart tourism systems to improve the destination's appeal: A case study from Caserta in Italy; Clara Bassano, Maria Cristina Piertronudo, Paolo Piciocchi
ER  -