Marketing management 
edited by Strydom.J.W, Cant.M.C, Joste. C.J. 
 - Fourth Edition 
 - Cape Town  Juta &Co  2000 
<br/><br/><label>ISBN: </label>9780702151590 
<br/><br/><label>LC Class. No.: </label>HF5415.13MAR