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1.
The innovator's dilemma : when new technologies cause great firms to fail / Clayton M. Christensen. by
  • Christensen, Clayton M
Series: The management of innovation and change series
Edition: 1st HarperBusiness ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperBusiness, 2000
Availability: Items available for loan: RCU Main Campus (1)Call number: HD53.

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2.
The 22 immutable laws of marketing : violate them at your own risk / Al Ries and Jack Trout. by
  • Ries, Al
  • Trout, Jack
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : HarperBusiness, c1993
Availability: Items available for loan: RCU Main Campus (1)Call number: HF5415.

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