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1.
Managing services : marketing, operations, and human resources / [compiled by] Christopher H. Lovelock. by
  • Lovelock, Christopher H
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : Prentice Hall, c1992
Availability: Items available for loan: RCU Main Campus (3)Call number: HD9980.5, ...

2.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
  • Zeithaml, Valarie A
  • Bitner, Mary Jo
  • Gremler, Dwayne D
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2009
Availability: Items available for loan: RCU Main Campus (3)Call number: HD9980.5, ...

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