| 000 | 01506cam a2200349 i 4500 | ||
|---|---|---|---|
| 999 |
_c1417 _d1417 |
||
| 001 | 17865343 | ||
| 003 | OSt | ||
| 005 | 20200225150132.0 | ||
| 008 | 130826t20152015caua b 001 0 eng | ||
| 010 | _a 2013034507 | ||
| 020 | _a9781452242873 (pbk.) | ||
| 020 | _z9781483311968 (web pdf) | ||
| 040 | _cRCU | ||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415.1255 _b.J64 2015 |
| 082 | 0 | 0 |
_a658.8/27 _223 |
| 100 | 1 | _aJohansson, Johny K. | |
| 245 | 1 | 0 |
_aContemporary brand management / _cJohny K. Johansson, Kurt A. Carlson, Georgetown University, McDonough School of Business. |
| 264 | 1 |
_aThousand Oaks, CA : _bSAGE Publications, Inc., _c2015. |
|
| 264 | 4 | _c�2015 | |
| 300 |
_axi, 259 pages ; _billustrations : _c24 cm |
||
| 336 |
_atext _2rdacontent |
||
| 337 |
_aunmediated _2rdamedia |
||
| 338 |
_avolume _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aBranding fundamentals -- How brands work -- Brand equity and brand value -- Brand positioning -- Building a new brand -- Branding strategies -- Managing an established brand -- Brand extension -- International brand expansion -- Brand acquisition and portfolios -- New branding applications -- Summary and new extensions -- References. | |
| 650 | 0 |
_aBranding (Marketing) _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2lcc _cRESERVE |
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