000			02835cam a2200421 i 4500
001			20908301
003			OSt
005			20240722101322.0
008			190328t20192019enka b 001 0 eng d
010			_a 2018275364
015			_aGBB8H2136 _2bnb
016	7		_a019055379 _2Uk
020			_a1787562921 _qhardcover
020			_a9781787562929 _qhardcover
020			_z9781787562936 _qelectronic publication
020			_z9781787562912 _qelectronic book
035			_a(OCoLC)on1044833256
040			_aYDX _beng _cYDX _erda _dUKMGB _dOCLCO _dOCLCF _dDGW _dYDXIT _dDLC
042			_alccopycat
050	0	0	_aG155.A1 _bT6824 2019
082	0	4	_a910.68/8 _223
082	0	4	_a338.4/791 _223
245	0	0	_aTourism _cChris Cooper, John Fletcher, David Gilbert and Stephen Wanhill _bPrinciples & Practice
264		1	_aBingley, UK : _bLongman Group _c1993
300			_billustrations ; _c24 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographic reference and index.
505	0	0	_tThe planning and development of the tourism product / _rMark Anthony Camilleri -- _tThe creation and delivery of experiential value in hospitatlity / _rMartina G. Gallarza, Nerea de Diego-Velasco -- _tPlog's model of personality-based psychographic traits in tourism: a review of empirical research / _rOliver Cruz-Mil�an -- _tCoopetition for destination marketing: the scope of forging relationships with competitors / _rRauno Rusko -- _tThe residents' attitudes towards incoming tourism in Punta Del Este, Uruguay / _rJos�e Ram�on Cardona, Daniel �Alvarez Bassi, Maria Dolores S�anchez-Fern�andez -- _tMarketing sustainable tourism: principles and practice / _rDanielle Eiseman -- _tEnriching cultural experiences from rural tourism: case studies from Japan / _rSoniya Billore -- _tThe internet-based marketing of ecotourism: are ecotourists really getting what they want? / _rMarta Massi, Alessandro De Nisco -- _tThe 'phygital' tourist experience: the use of augmented and virtual reality in destination marketing / _rLarissa Neuburger, Julia Beck, Roman egger -- _tOrganizing festivals, events and activities for destination marketing / _rAntonio Botti, Antonella Monda, Massimiliano Vesci -- _tThe strategic management of events for destination marketing / _rAntonella Capriello -- _tThe use of smart tourism systems to improve the destination's appeal: A case study from Caserta in Italy / _rClara Bassano, Maria Cristina Piertronudo, Paolo Piciocchi.
650		0	_aTourism _xPlanning.
650		0	_aTourism _xMarketing.
650		0	_aPlace marketing.
776	0	8	_iebook version : _z9781787562936
906			_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg
942			_2lcc _c2019
999			_c3284 _d3284